SO YOU HAVE A BUSINESS WITH AN AWESOME PRODUCT OR SERVICE. YOU SPEND TIME AND MONEY GETTING PEOPLE TO YOUR WEBSITE SO THAT YOU CANEDUCATE THEM AND EVENTUALLY MAKE A SALE. BUT YOUR WEBSITE IS FILLED WITH TEXT. LOTS OF TEXT. OR MAYBE YOU HAVE A VIDEO THAT WAS SHOT ON AN IPHONE AND EDITED ON IMOVIE. THAT WON’T DO. AND YOU KNOW IT.HERE’S THE TOP 8 REASONS WHY YOU NEED AN AWESOME VIDEO ON YOUR WEBSITE.

#1 One Minute of Video = 1.8 Million Words

According to Dr. Dennis McQuivey of the Forrester Research Group, one minute of video is worth 1.8 million words. The effectiveness of still images and text pales in comparison to that of video.

Here’s a video showcasing what it’s like to stay at a hotel in Venice Beach. After watching it, imagine trying to comprehensively explain this experience with only text and still images. (www.hotelerwin.com)

#2 Video spurs sales

Customers are 3x more likely to make a purchase if they can watch a video beforehand. That’s 300% more likely to buy your product. Just take a moment and think about that. If you could do something to make your customers 300% more interested in your product, wouldn’t you do it?!

Anthropologie, a women’s clothing brand, does a great job of this. They produce videos showcasing their clothing whenever they release a new lookbook. I love how their videos have a feel that aligns with their company vibe. (Anthropologie.com)

#3 Rise in search results

Websites that have video are 53x more likely to rise to the top of Google search results. Google’s new blended search algorithms prefers sites with YouTube video links, so having a video on your site linked through YouTube will help bump you up when people are searching for products or services related to yours.

#4 Bad videos hurt your brand

Throwing some still images into iMovie and adding in footage your nephew shot on a GoPro isn’t gonna cut it for today’s internet explorer. People are used to viewing high quality content from businesses, so seeing a low quality video is jarring. Here’s an example of a low quality video for a golf course. I’m sure the course is beautiful in person but the low quality video reduces the perceived value of the course.

Now watch this video for North Ranch Country Club in Westlake Village. They invested in creating a high quality video and the result is a super impactful, emotional video that leaves you wanting more. (http://www.northranchcc.org/)

#5 Video builds trust

58% of consumers consider companies that produce video content to be more trustworthy. It’s the difference between meeting someone in person or corresponding via email. There’s no comparison. Seeing an actual person builds trust exponentially faster.

#6 Video leaves customers with a good feeling about your company

71% of consumers say video leaves them with a positive image of a company. Lamar, an outdoor advertising company, took advantage of this stat by produced a video to simply introduce their staff and give people a feel for their corporate atmosphere. Watch their video and notice the warm and fuzzies you’ll start to get. (http://www.lamar.com)

#7 Consumers want more video

42% of consumers want to see more product description videos online. And these videos don’t need to be crazy, complex descriptions. Simply showing the product being held and used by someone helps give consumers a place to insert themselves. They can now picture themselves using the product and see it’s real life application.

#8 Video allows you to explain complex ideas quickly

The typically web surfer doesn’t want to spend time wading through text to understand a topic. They want to watch a video and have it explained to them without having to do mental work.

There’s so many avenues to find the information you want on the web, so when a customer encounters resistance in the form of required mental work to understand a topic, they will go elsewhere in order to find a less demanding way of educating themselves.

Here’s an example of a wearable technology called LOOPD. It’d traditionally take paragraphs of text and infographics to explain what this product does but a video quickly summarizes it’s purpose and usage in an understandable, visually stimulating way.(http://loopd.com)

THE TAKEAWAY: 

Video isn’t an option anymore, it’s required. If you want to be relevant in the ever changing digital marketplace and show customers that you’re serious about the growth and image of your company, you need video. Find a production company, look at their portfolio, see if their style jives with your brand and then make some awesome content. It’s worth it.

Elevated Media Productions is an award-winning creative agency and video production company all in one. They exist to create videos that promote companies, causes, products and ideas that are worth sharing (ElevatedMediaProductions.com)

Sources:

https://www.forrester.com/home/

http://www.videobrewery.com/blog/18-video-marketing-statistics

https://animoto.com/blog/business/small-business-video-infographic/

http://www.quicksprout.com/2012/03/19/how-to-rank-on-the-first-page-of-google-through-videos/