We utilized MemorialCare employees and their homes to make this spot for MemorialCare’s OBGYN services.  Our directing chops came in handy when tasked with transforming these employees into camera-ready actors.  We also used thoughtful production design to shape these homes and surrounding areas into specialized locations.  The end result was a 30s spot that had a commercial look and an authentic feel.  MemorialCare liked it so much that they wanted to bring the spot to the big screen, and played the ad before movies in theaters all around Orange County.


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