We recently teamed up with LA Care, who is The Local Initiative Health Authority for Los Angeles County. They wanted to produce a TV spot that was completely fresh and gave a new voice to the LA Care brand. The Elevated team worked tirelessly to create a concept that would resonate with their target market and celebrate the diversity of lives throughout LA County.
The studio-build utilizes the LA Care brand colors to establish a bold and striking visual aesthetic. We paired this with moments of emotion and quirkiness to create a spot that is fun, engaging, and memorable! The spot was produced in both Spanish and English for maximum accessibility to our Spanish speaking residents. This commercial is the result of tons of teamwork, inspiration, and caffeine and we hope you enjoy watching it as much as we enjoyed making it!
